CASHWOOL 1978 The Origins of Authenticity
What magic is hidden in authentic objects? What triggers the element that sets them apart? Only those who choose them know. And this underpins their value.
CASHWOOL 1978 • THE ORIGINALAs shiny as silk, as soft as cashmere. Cashwool is a classic example of an authentic Italian luxury product, a blend of culture, nature and industrial technology. The result of an intuition, as simple as it is original, created by selecting special Australian wools, over the years it has become a benchmark in the world of high class knitwear. But its essence remains inimitable. Cashwool 1978 is only Zegna Baruffa Lane Borgosesia.
THE FUTURE, 40 YEARS AGO It takes experience and technology to create pure wool yarn with the characteristics of Cashwool 1978. But machines alone are not enough: you must also be able to foresee what the future will bring and to translate it into practice. The people who invented Cashwool 1978 knew how to anticipate change, imagining a soft, light yarn that was warm and dynamic, imagining lifestyles that would only become reality many years later. A challenge to the future, that is typically Italian and has revolutionised the way we produce yarn of pure combed wool.
SPECIAL FROM THE START The secret of Cashwool 1978 starts with the raw material: wool, selected with the utmost care, choosing only parts with a superb level of fineness and pureness. This is the only way to obtain the incredibly soft, absolutely white, light yarn that gives luminosity and fastness to every colour nuance. Cashwool 1978 is made exclusively in Italy, in the Zegna Baruffa Lane Borgosesia plants: its production follows a distinct process that has been designed and fine-tuned by our technicians to respect a level of global quality that embraces the product, the individual and the environment. For this reason, it addresses only those brands in the textile market that share our vision.