The new capsule collection, in collaboration with Woolmark and the latest knitting technology from Shima Seiki Italia, highlights the suitability of merino wool as the ultimate natural and performance fiber for modern, urban protection wear garments.
The concept for the collection was the idea of the global authority on wool, The Woolmark Company, and Creative Director of Shima Seiki Italia, Vittorio Branchizio. It was inspired by the Workwear ‘Protection Wear’ theme in The Woolmark Company’s The Wool Lab sourcing guide and aligns with the trend towards workwear-inspired designs at the latest fashion shows.
“Changes in the market have led to a new desire for practical and durable clothing that provides a level of safety and utility, while retaining a stylish aesthetic”, said The Woolmark Company’s Research & Development Manager for Europe, Birgit Gahlen.
The production process is an environmentally friendly one that avoids the traditional cut and sew technique and uses exactly the correct quantity of yarn, thereby resulting in less yarn wastage than traditional garment manufacturing.
In this particular project, all the yarn suppliers were European which helped minimise its environmental and financial costs of transportation.
The capsule collection comprises four outfits, each incorporating a different Woolmark-certified Merino wool yarn.
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