A shared passion: merino wool

The Woolmark Company is the international authority for the protection and promotion of merino wool in the textile and fashion industry.
Many of our pure merino products and blended products are certified accordingly to Woolmark quality standards. Merino wool has been the basis of most of our product creations since our origins. That’s why we have been chosen by Woolmark as the ideal partner to develop initiatives and projects to promote this unique fiber in the world.

H2DRY. Performing Wool at its best.

The treatment that brings out the best qualities of Merino wool, powered by The Woolmark Company
The H2DRY yarns are designed to embrace every moment of your active time, wearing garments that adapt to any lifestyle. In vivo tests have shown that wearing a garment made with H2DRY yarn benefits from 7% more breathability (compared to a reference wool yarn). In addition, residual perspiration on the garment will be -10%, and the skin, in contact with the fabric, will feel up to 1.5° C less.

Merino Wool –
Made by Nature

A partnership with The Woolmark Company to promote sustainable wool.
Breathability, softness, elasticity, technical performance are only one side of quality. To achieve excellence, a 100% natural, renewable and biodegradable fiber is also required. That’s the basis of the new campaign “Merino Wool – Made by Nature”, born from the collaboration with The Woolmark Company.

La lana d'estate

One fiber, all seasons.
In 2019 we launched a campaign to promote the use of merino wool in all seasons, even in summer. For the launch of our Spring Summer 2022 collection, we presented the project “La lana d’estate” – a worldwide exclusive.

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