ZBLB is in the front row for two great events full of creativity, innovation and sustainability

Over three days, FILO n. 59 and Feel The Green brought together the players of the textile sector around a panel discussion full of enthusiasm and new connections.

February was an important month for Zegna Baruffa Lane Borgosesia. Not only for the launch of the new SS 24 collection – Greenhouse, but also for the participation in two of the most important exhibitions in the textile world.

Two appointments aimed at insiders among wool and weaving mills, stylists, journalists, management, certification and training companies; all sharing a look towards the future.

On February 22nd and 23rd ZBLB was in Milan for the fifty-ninth edition of FILO. This yarn fair is an unmissable event for connecting players and buyers in the sector and reflecting on the future of the entire industry. A place of precious exchange of ideas and projects, where relationships are born and strengthened. Sustainability and traceability in the supply chain have been the common thread; recover, reuse and recycle are the fundamental verbs to face the next steps.
For ZBLB it was an excellent environment for dialogue with customers and stakeholders, in a mood of authentic collaboration. In fact, the day after the exhibition closed, ZBLB welcomed to Vigliano and Lessona a delegation of buyers and journalists from Spain and Portugal. It was an important moment of collaboration and networking, made possible by CEI Piemonte and UIB. The aspects related to the corporate and production structure were the main topic – a new look at the wonder that takes place and is renewed in a one-of-a-kind wool establishment for over 170 years.

February 23rd was a date full of ideas: the pilot edition of Feel The Green came to life – the exhibition organized by Feel the Yarn in collaboration with Pantone, 4sustainability, Politecnico di Milano – Design Dept., NLE (Nuova Libra Editrice) and CSM (Camera Showroom di Milano).

It was an inauguration with exceptional numbers: 2 days, 600 people, 6 key topics, 42 speakers, 3 schools involved (Accademia Costume & Moda, NABA – Nuova Accademia di Belle Arti and IED – Istituto Europeo di Design).

Between speeches, exposures, panel discussions and the interesting speed-date session organized by Politecnico di Milano to bring together students and companies, sustainability was the focus of Feel The Green “Behind the Stage”. A main subject – developed on the basis of the 4sustainability system (People, Trace, Materials, Cycle, Chem and Planet) – which is complemented by creativity and innovation: fundamental tools for facing the future of the textile sector.

In this regard, ZBLB was proud to attend the presentation of the collection of the winner of Feel the Yarn 2022 contest: Marie Nardi – former student of the Master in Creative Knitwear Design at Accademia Costume & Moda. The young designer won last year, also thanks to a collection of garments made from Zegna Baruffa Lane Borgosesia yarns.

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