ZBLB Orchestra makes its debut at the 93rd edition of Pitti Filati

June 28-30, 2023. Play your game is the invitation that Pitti Immagine Filati has extended to all the players in the industry on this 93rd edition of the main event of the textile industry. That’s a broad and current theme, a call for creativity and plurality.

It is an invitation that Zegna Baruffa Lane Borgosesia has responded to by presenting his new Fall Winter 2024/25 collection. The brand’s exhibition space embraced the atmosphere of an eclectic stage, filled with inspirations to intertwine. Orchestra is precisely that. Just as the finest instruments are ready to play a masterpiece at the conductor’s first gesture, ZBLB’s new collection offers designers
a selection of fine and versatile yarns to bring any stylistic idea to life. It is a thriving proposal of creative opportunities and expressive potential.

The collection FW 24/25 – Orchestra is composed by six families, six movements, six interpretations that intertwine the parallelism between the music and textile worlds. Starting with the energy and comfort of VIVO — Lively & Performing, the family that showcases the ultra-performing H2DRY yarns; followed by RHAPSODY — Eclectic Winter, a definition of freedom; CHORUS — Re-Contemporary Signature brings timeless classics to the stage in a new light; ACCENTO — Fine & Disruptive explores the point of collision between harmony and contrast; up next there are the delicate virtuosities of VIBRATO — Weightless Precious; last but not least, there is FLOW — Luxury Blends with soft, enveloping volumes, for a concept of luxury with no time or season.
The collection Orchestra is all about this: new sounds, infinite creative possibilities.

Creativity has been the common thread connecting the offerings of Pitti Filati 2023: the theme PITTYWAY, the new research space DOMINO, and the concept PITTI GAMES. Zegna Baruffa Lane Borgosesia also participated in this collective game by creating a board – made exclusively with ZBLB yarns – set up like a game of Scrabble, to explore new words of upcoming trends. Fortezza da Basso in Florence has turned into a space in witch to play and experiment, challenge yourself, discover new inspirations and possibilities.

It was a successful edition: over 3500 registered buyers, with a 19% increase for Italian buyers and an 18% increase for the international market. Participation and creativity were the pillars of the event. As commented by Raffaello Napoleone, the CEO of Pitti Immagine: “Pitti Filati is where fashion begins.” And ZBLB is ready to set the tone for the unmissable new season.